Capitol Records Nashville Case Study

Client: Capitol Records Nashville
Project: Jedd Hughes EPK (Electronic Press Kit)
Audience: Jedd's fans
Length: 9-10 min. long version & 4-5 min. short version

The Challenge

The Nashville-based division of Capitol Records was looking to create a fan-centric short and long-form video featuring new artist Jedd Hughes for distribution onto MySpace and YouTube. Australian born and bred singer/songwriter Jedd Hughes has been compared to Keith Urban and is one of the most talented rising stars on the Country scene. With a new album in the works Capitol wanted to intersperse several highlights of Jedd's life into the final product including live footage of Jedd from a recent performance, in-studio video clips and home movies from Jedd's early years.

The StudioNow.com Solution

Capitol provided over 20 video clips, 64 images, and 9 audio tracks for StudioNow.com to make available to its virtual professional editing network. Within a week the network had delivered 9 completely unique and different edits telling the same story from different points of view from around the world. Those edits were reduced to a handful that Capitol selected for distribution out to Jedd's fan base. StudioNow.com also helped build the buzz for Jedd's new album by using its online promotional expertise.