Hammock Inc. Case Study

Client: RidePWC TV
Project: Watercraft Product Spotlights and Public Service Announcements
Audience: Watercraft Enthusiasts, Dealers and Manufacturers
Length: 2-3 Min/Video

The Challenge

Hammock Inc., the creators and managers of custom media, magazines, web designs and a wide array of other online media, was looking for a quick, affordable way to transform content taken at 2007 International Jet Sports Boating Association (IJSBA) World Finals (the sport’s largest competition and tradeshow), into a series of product and manufacturer advertorials.

The StudioNow.com Solution

StudioNow selected three advanced editors within its network to create more than a dozen videos featuring various watercraft manufacturers and products that were unveiled at the World Finals. These editors took raw video, photos, and sound bites from the event and created eleven product spotlights for sporting giants such as Yamaha, RIVA, Seadoo, and Hydro Turf. StudioNow also created three Public Service Announcements to inform AWA’s audience about new legislation concerning all personal watercraft owners.These videos are available for viewing at RidePWC TV.