Rivals.com Case Study

Client: Rivals.com
Project: Virtual Set/Animated Background
Audience: "Rivals Minute" Viewers
Length: 10 Second Video Loop

The Challenge

Rivals.com is the most respected name in team-specific college sports coverage and the country's No. 1 authority on college football and basketball recruiting. Rivals provides "The Ultimate Fan Experience" and centers on team-specific college sports coverage. One of the features on the website is a daily segment called the " Rivals.com Minute." This news style commentary gives up-to-date information on several different sporting and recruiting events around the country. Rivals needed to create a state of the art, versatile background to add depth to this segment and allow for over-the-shoulder images and logo placement possibilities. Rather than spending thousands of dollars on building an actual set, Rivals came to StudioNow in hopes of creating a virtual, animated set to place behind their talent.

The StudioNow.com Solution

Rivals.com "tapped into the network" and received assistance from one of StudioNow's leading free-lance motion graphic artists. The artist created two animations that Rivals used to chroma key behind the talent. One acted as an animated virtual news set that was placed behind the anchor, which showcased the Rivals.com logo and another black screen so Rivals could chroma key any sports logo or picture to accompany the segment. The second was an animated close-up of the Rivals.com logo that acts as an over the shoulder image to accompany the anchor.

Rivals.com Head of Production