DK
DK wanted to increase visibility of several of its titles by bringing them to life in an innovative way with video. StudioNow secured talented animators from our creative network who produced a set of uniquely visual videos. The videos were showcased at the annual Book Expo of America conference and also on Amazon and BN.com.
stylelist
The StyleList editorial team wanted to identify hot local trends in 50 states and bring them to life for readers via on-location video. StudioNow tapped into our creative network to locate filmmakers in each market, and within a matter of months we shot, edited and produced 150 personalized videos in local salons.
The series was sponsored by Suave Professional Series for six months, and produced half a million streams per week.
Moxie
Verizon Wireless wanted to promote the benefits of its 4G LTE network online with a pre-roll video campaign. Their agency, Moxie, was tasked with building up to 200 videos with various creative concepts. Using a series of storyboards provided by Moxie, StudioNow produced nearly 50 videos in the first three months alone. Our web-based workflow platform streamlined communication between client and agency, making reviews, edits and approvals easy.
Sports Illustrated
The SI.com High School Player of the Week series profiles the inspiring stories of athletes across the country with highly-personalized 2-3 minute videos shot in local markets. By leveraging our nationwide creative network and our hyper-local production capabilities, StudioNow was able to schedule, shoot and edit 25 original videos, each bringing a unique personal story to life.
AOL Travel
AOL Travel wanted to quickly re-launch 100+ Travel Guides (80 domestic, 20 international) that would enhance the user experience and lead to a significant lift in natural search traffic. StudioNow leveraged our nationwide filmmaker network to produce 25 premium “48 Hours” videos in 25 top markets, plus 100 original “How To” videos. We also sourced 1,750+ original photos of national and international hotspots.
Barnes & Noble
The Barnes & Noble “Meet the Writers” video series showcases popular authors’ latest releases as a way to increase online user engagement. B&N used an in-house studio to produce the series, but needed a partner to help them increase scale. StudioNow platform allowed B&N to nearly double production from fewer than 50 to more than 80 interviews per season – for half the cost.
KY
K-Y wanted to create a “Couples Place” content series specifically for Facebook that would feature real couples talking about their relationships. They needed professional and discerning video talent in local markets nationwide who could produce videos at scale. StudioNow established a monthly shoot/edit/publish format that streamlined production, and created a mandatory “code of conduct” for all videographers to ensure the brand was portrayed properly.
Kohl's
Kohl’s wanted to create a 12 part video series as part of their “In the Know” campaign running on AOL properties. Each video would feature a shopping consultant advising three "real women" shoppers of different age demographics. By using the StudioNow platform, Kohl’s was able to streamline communication among multiple stakeholders (agency, Kohl's, AOL Studios, AOL Promotions) so all attention could stay focused on the quality of the video series.
