The Maxim Case Study
Alpha Media Group is the perennial leader in men's lifestyle publications. Each year Maxim, its flagship publication, conducts a worldwide contest to name the next "Hometown Hottie™." In recent years, coverage of the contest has featured photos and some user-generated video of the 100 finalists. For the 2009 contest, Maxim sought to upgrade the experience with professionally produced video for each of the 100 finalists.
The StudioNow Solution
To accomplish this feat, Maxim would be required to go on location to each hometown hottie in locales ranging from British Columbia to Germany and everywhere between. To make matters more challenging, contest timelines dictated that the 100 on location shoots in 46 states and 3 countries and all edits needed to be conducted within 30 days. Enter StudioNow.
The Custom Production Platform
Using its worldwide network of professional filmmakers and powerful production platform, StudioNow scheduled, shot, edited, and produced 100 original videos within the 30 day time frame. In addition, StudioNow orchestrated the syndication of these videos to sites like the Maxim YouTube channel and various mobile providers.
The Result
"StudioNow has helped Maxim take the Hometown Hotties™ Contest to the next level. What they accomplished gives our business VELOCITY and SCALE at a fraction of the cost of traditional production." - Bryce Wells, General Manager
Manage.
Our Web-based Production Workflow Platform gives you complete project oversight and control. The customized communication hub tracks all elements of the production cycle; allowing you to detail project specs, schedule shoots, communicate with our creative pros, share with colleagues, store and review footage, and track and report on pending, active, or approved projects.
